Designed for the Auto Enthusiast

Readers of The Week are avid automotive consumers—discerning in their choices and passionate about their vehicle preferences. Recognized by their peers as knowledgeable, they have influence and the potential to generate purchase consideration for your brand.

Auto Overview

• Own imported vehicles: 77%
• Own domestic vehicles: 55%
• Will seriously consider a hybrid or other alternative vehicle for their next auto purchase/lease: 49%
• 3+ vehicles in HH: 41%
• Feel that the vehicle a person drives says a lot about who they are: 32%

Purchase Influence

Readers agree…

• “I look forward to technology advances in new vehicles”: 70%
• “When I find a vehicle I like I recommend it to others”: 68%
• “I personalize my vehicle to reflect my individual taste”: 38%
• “People look to me for advice on automobiles”: 28%

Highly Engaged Readers

The Week also delivers a highly engaged audience who will recall your ad in the magazine.

• Avg. noted score: 62%
• Took action on auto ads: 62%

The Right Environment

• The Week runs a “New Cars” feature in at least three issues each month