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Audience | The Investor

Designed for the Savvy Investor

“The Week is the smartest new magazine in years.” -Maria Bartiromo, Business News Anchor, CNBC

The Week attracts America’s busiest, and most elusive, affluent elite. The Week readers actively manage their finances and diversified portfolios to fit their individual financial needs.

The Financial Planner

  • Average Net Worth: $1,200,000
  • $750,000+ Liquid Assets: 31%

Top 5 Types of Investments/Assets Owned

  • Savings/checking (97%)
  • 401(k) accounts (67%)
  • Mutual funds/Money market fund (61%)
  • IRA (66%)
  • Corporate stocks (44%)

Highly Engaged Readers

The Week also delivers a highly engaged audience who will recall your ad in the magazine.

  • Avg. ad noted score: 58%
  • Read 4 out of 4 issues: 43%

The Right Environment

The Week features “Business” edit in every issue

Banks

Source: MMR 2011; GFK MRI Starch Jan.-June 2011