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Audience | The World Traveler

Designed for the Busy Traveler

“Business travelers, a conspicuous segment of the busy and affluent reader targeted by The Week, appreciate the compact way that it presents the news.” -MarketWatch

Culling news and opinion sources from North Carolina to South Korea, from Baltimore to Baghdad, from El Paso to Ecuador, The Week arms readers with the relevant perspective from wherever their travels may take them—all delivered in a highly mobile, concise package.

The Business Traveler

With 16% of The Week readers holding C-Suite jobs and 59% holding professional/managerial positions, it’s no wonder they are more likely to…

  • 3+ Foreign Trips in the past year (Index: 168)
  • Took at least 5+ business airtrips in the past year (Index: 157)
  • Stay in luxury or boutique hotels (Index: 146)
  • Fly first class or business class for vacation or personal reasons (Index: 145)
  • Fly domestic, first, or business class (Index: 130)

Highly Engaged Readers

The Week also delivers a highly engaged audience who will recall your ad in the magazine.

  • Avg. travel ad noted score: 58%
  • Read four out of four issues: 43%

The Right Environment

The Week features travel edit in every issue.

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Source: 2011 MMR, GFK MRI STARCH JAN. – JUNE 2011